Targeting at industry, our industry research will put into study the inter-relationship among enterprises in a particular industry, the development of the industry itself, its relationship with other industries and its spatial distribution. To be specific, we will research into the existing the background, policy, distribution and life cycle of a particular industry, its status in the whole industrial structure at the macroscopic level and its past and prospect; we will research into the characteristics and competition status of a particular market in different industries, the difficulty of entering &exiting the market and its possible future; we will research into the competitive strategies and market behaviors of a particular industry under different circumstances and at different stages of development. All these efforts enable us to give enterprises some practical suggestions.

The key to carrying out competitor research is to obtain accurate competitive intelligence related to a competitor’s environment and its competitive strategy. As it’s objectively necessary for market competition, competitor research represents an important strategic resource. This kind of research will help enterprises better understand their competitors and their own positions on the field of play, so that they can adjust their marketing strategy to their own conditions.